The monumental ways we communicate is mind-boggling in both good and bad ways. The good is that there is a channel for every message; a pathway to every target; a way to connect between what you want to say and to whom you want to say it.

The bad is that it is easy to be overwhelmed with so many choices. Keeping up with the myriad avenues for message output is a daunting task. Are you supposed to throw your story and message out through as many channels as you can in the hopes the right people catch your signal?

With technology comes an ability to move information instantaneously and to blanket any number of audiences with our message. Of course, sent doesn’t mean received, understood or accepted. Speed of communication can be a phenomenal asset to your business.  But it’s better to focus more on quality than quantity.

It’s easy to move quickly to get our messages out. But the desire for speed often means degeneration of quality. In an effort to be first and fast, we seem to be forgoing some key tenets to more impactful ways to communicate.

So before you hit send, post that blog, tweet that pithy observation, write on that wall — proof and read aloud what you wrote.