Philosophy

The monumental increase in the ways we communicate in the past few years is mind-boggling. Mind-boggling in both good and bad ways.

The good is that there is a channel for every message; a pathway to every target; a way to connect between what you want to say and to whom you want to say it.

The bad is that it is easy to be overwhelmed with so many choices. Keeping up with the latest choices for media output is a daunting task. Are you supposed to throw your story and message out through as many channels as you can in the hopes the right people catch your signal?

With technology comes an ability to move information instantaneously and to blanket any number of audiences with our message.

Of course, sent doesn’t mean received, understood or accepted.

Speed of communication can be a phenomenal asset to your business.

But it’s better to focus more on quality than quantity.

It’s easy to move with speed to get our messages out. But the desire for speed often means a degeneration of quality. In an effort to be first and fast, we seem to be forgoing some key tenets to more impactful ways to communicate.

Before you hit send, post that blog, tweet that pithy observation, write on that wall, here are concrete considerations to be thought about.

Is what you’re wanting to say connected to a core belief of your business? Does your message support a specific objective or goal? If not, rethink the need to speak…whether it’s in an interview, in a blog, as a tweet or on a message board. If what you’re doing isn’t directly related to a strategic objective of your business, why are you expending effort on it?

Strategic communications — thinking before you act; connecting your actions to a specific business objective – is a key to success.

With the ease of speed of communications, we are losing depth. Because it’s so easy to send a tweet or make a quick post on Facebook, we are beginning to confuse ability with necessity. Just because you can say something doesn’t mean you should.

What you put out there for the masses to see should be significant, interesting, connected…and above all, meaningful to your business.

Focus on the substance of our content will lead to better understanding between you and your audience and more interesting dialogue.

The fast pace of communications is making us sloppy. We move so fast to get our thoughts posted, sent, seen, that we are forgetting about the style of what we write. There’s a reason there are grammar and style rules: Clean copy makes for better reading and understanding. Sloppy copy is just that: messy. And the sloppiness is a reflection on our values, skills and abilities. Slow down and pay attention to the packaging of your words.