Creating a plan to publicize community outreach that spans traditional and new media.
USC Community Health Involvement Project is a student organization whose mission is to provide underserved communities around USC with basic health screening services and information about prevalent yet preventable health problems.
One of the group’s main activities is their annual community health fair, where the goal is to bring in as many families from the surrounding USC community in order to provide healthcare screenings, services and information to a group that is often without any access to health care.
We created materials for both traditional and new media coverage that spanned a wide array of channels in order to hit a diverse audience. We created news releases, fact sheets, advisories, fliers and other informational material in multiple languages. In addition, we reformatted an outdated website to be more engaging with a broader segment of the audience. The outreach bridged the worlds of old and new media.
Econ One Research | Southern California Gas | Microsoft | USC: Community Health Involvement Project