Microsoft

Taking complex products and developing key messaging to attract the consumer audience.

We worked with product managers to develop key message points for subject matter experts to focus on when promoting the vast range of consumer products. Media trained corporate spokespersons as well as outside experts to relate the complexity of consumer products into language and concepts that resonated strongly with the buying audience.

 

 

 

Econ One Research |  Southern California Gas  |  Microsoft |  USC: Community Health Involvement Project